Goodwin 7 Task - Applying To Music Videos (Rammstein - Keine Lust) [Draft]

Rammstein - Keine Lust from Joern Heitmann on Vimeo.

1) Music videos demonstrate certain genre characteristics

This song, being the genre of rock, conforms to it's genre characteristics in this music video. The band are seen performing their song with high energy and this is typical of a music video with the rock genre.

2) There is a relationship between lyrics and visuals

There is a relationship between lyrics and visuals in this music video. The lyrics are about being too lazy to do anything, and in this music video, the band are dressed in fat suits and become clearly out of breath in certain points (as well as sweating etc.) which symbolises their lack of energy to perform due to their laziness. At one point, the lead singer needs an oxygen mask.

3) There is a relationship between music and visuals

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4) The demands of the record label will include the need for lots of close-ups of the artist

This is shown a lot throughout the music video. Lots of close-ups are used to emphasis what the lyrics are symbolising and to make the performance more intense and entertaining for the audience.

5) The artist may develop motifs or iconography that recur across their work (a visual style)

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Iconic Music Videos (Michael Jackson's Thriller)

How is this music video iconic?

Michel Jackson's Thriller music video broke records and it was this video which transformed him into The King Of Pop. It sold over 9 million copies and has been labelled as the most successful music video of all time. It has one several awards and has gained a cult following. It also spawned the MTV generation, setting a bench mark for further generations of music videos.

Instead of just being a standard music video to accompany the song: Thriller, the video is a short film which along with the narrative, includes the song itself. Back when Thriller was released, short films which acted as a music were very rare. Michael Jackson's Thriller was available for audience to view at the cinema, making it a new experience outside of the typical consumption of music videos of that era.

"Thriller's phenomenal success led to a breaking down of traditional racial barriers on FM radio ay the time."

Michael Jackson's Thriller was MTV's first world premier of a music video. It has numerously been voted as the best music video of all time and has played a significant role in popular culture. It was named a "watershed moment of the music industry".

It has been labelled as "culturally, historically and aesthetically significant".

Thriller is said to be one of Michael Jackson's most enduring legacies. The music video was a "mini-movie" that revolutionised music videos at the time, and of the future.